Top-performing sales, marketing, and business development professional with proven ability to drive business expansion through aggressive sales initiatives.
With over 15 years experience working in the sales and marketing industry, Lisa’s accelerated career path includes holding the positions of Senior VP of Marketing and Chief Marketing Officer. As CMO, she led the company’s initiative to structure databases and improve technology.
Lisa currently serves as Senior Vice President and Chief Marketing Officer of Media Communications Corp.
Continuously monitor market variations, adapt proactively, recognizing that our industry niche will remain intensely competitive, highly fragmented and subject to rapid change.
Lead Product Development, FP&A, Accounting, HR, Client Service, Technical and Operating Teams.
Oversee affiliated partnerships, subsidiary firms, joint ventures and specialized digital marketing efforts. (Media Communications Corp, Publisher’s Selection, Upsell Marketplace, CBS Call Center)
Highly organized, proactive and results oriented professional with an advanced accounting and business degree, diverse knowledge across industries and over 14 years of experience in the fields of audit, accounting, finance and management.
Works closely with the CEO, directors and top management on ensuring a strong return on investment for the various campaigns and projects undertaken by the team.
Performs financial modeling and forecasting guiding the Company’s strategic financial direction.